Expedition Timberland app for iPhone
Timberland launches marketing campaign to drive mobile commerce.
Timberland Co. has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers who are passionate about outdoor activities.
The program supports Timberland’s modern, ecoconscious Fall 2009 footwear collections and includes iPhone and BlackBerry applications and games, interactive billboards, branded videos and commercials on Hulu. The company is also using customizable Pandora radio stations, in-store promotions, reverse sidewalk graffiti and out-of-home advertising.
Timberland worked with advertising agency Mullen and mobile marketing firm Ansible Mobile to launch the Expedition Timberland mobile application.
App website: Expedition Timberland
